Giving high Priority to Mobile by Google & other search engines
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AMP pages - Creating Accelerated Mobile Pages of websites.
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Mobile First indexing from Google webmaster team - this means that the mobile page is taken as the basis for the ranking of our website. Google has started experimenting with this Mobile first Indexing technique.
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Mobile App Store Optimization for SEO, which will gain more and more importance for Ranking.
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Google will favors the sites that are properly optimised for mobile.
Using a Schema Markup to organize the content
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Structure Data makes it easier for the search engines to organize and display rich snippets in search results.
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Remove penalized Schema Markup & submit a reconsideration request once it is fixed, that will boost ranking for Penalized sites.
Content optimisation for SEO, will have a huge role in SERP.
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Rich answers and snippets would work.
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Creating a Large pages with quality content.
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To focus on creating content with Long Tail keywords.
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Revamping un-performed landing pages / content to reduce the Bounce rate in the web pages.
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The Rise of Content.
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Identify Competitor most shared content & produces content more even better.
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Infographics would help us to create something original and gain high quality back-links.
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Keep Content Marketing in mind, while creating the new content to the site.
User experience has always been important to SEO
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Make sure our website design changes could lower our Bounce Rate. [Bounce Rate / Average time on the page is the key to SERP].
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Page speed will become a greater ranking factor.
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Optimizing content for user intent.
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Optimizing images for SEO.
Google AI (RankBrain) will slowly change the content landscape
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Topical Analysis using RankBrain: Google's AI will begin analysing the Topics on the Web pages. Google has turned out to be capable at understanding the topic represented by the collection of words on a page.
Social Media for SEO as a Ranking Signal.
“Now a days, social media channels started acting like Search Engines by themselves. Search results from social media platforms like Twitter or Pinterest have integrated into Google Search Results. This will help to drive up social content creation".
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Social Media Search - Integrating Social Media channels with Search Engines.
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Syndicating already created content on Social media.
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Social Media Shareable Content [Creative content is the key to increase more content sharing].
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Include Open Graph Data to the Website, to see more clicks from Social Media.
Video will continue to gain prominence
“A report by Marketing Land states that videos make for 62% of all Google searches universally"
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Add a Video at the top of the page & Short Videos will keep visitors on our Page for Longer. [Average Time on the page corelates with Rank]
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Upload videos to Youtube channel and optimize them would gain the increase of branding.
AMP pages - Creating Accelerated Mobile Pages of websites.
Mobile First indexing from Google webmaster team - this means that the mobile page is taken as the basis for the ranking of our website. Google has started experimenting with this Mobile first Indexing technique.
Mobile App Store Optimization for SEO, which will gain more and more importance for Ranking.
Google will favors the sites that are properly optimised for mobile.
Structure Data makes it easier for the search engines to organize and display rich snippets in search results.
Remove penalized Schema Markup & submit a reconsideration request once it is fixed, that will boost ranking for Penalized sites.
Rich answers and snippets would work.
Creating a Large pages with quality content.
To focus on creating content with Long Tail keywords.
Revamping un-performed landing pages / content to reduce the Bounce rate in the web pages.
The Rise of Content.
Identify Competitor most shared content & produces content more even better.
Infographics would help us to create something original and gain high quality back-links.
Keep Content Marketing in mind, while creating the new content to the site.
Make sure our website design changes could lower our Bounce Rate. [Bounce Rate / Average time on the page is the key to SERP].
Page speed will become a greater ranking factor.
Optimizing content for user intent.
Optimizing images for SEO.
Topical Analysis using RankBrain: Google's AI will begin analysing the Topics on the Web pages. Google has turned out to be capable at understanding the topic represented by the collection of words on a page.
Social Media Search - Integrating Social Media channels with Search Engines.
Syndicating already created content on Social media.
Social Media Shareable Content [Creative content is the key to increase more content sharing].
Include Open Graph Data to the Website, to see more clicks from Social Media.
Add a Video at the top of the page & Short Videos will keep visitors on our Page for Longer. [Average Time on the page corelates with Rank]
Upload videos to Youtube channel and optimize them would gain the increase of branding.
Voice search is the next big thing.
"With the upgrades to Siri, Google Now and Cortana, people will closely examine voice innovation and think beyond text-based queries in 2017"
- Voice search recognises the content based on,
- Keyword which is used in the content, related to spoken queries
- Personalized information
- Location-based context
- Previous searches
- Context based on frequently used apps
Influencer Marketing will impact Branding & SEO
"Influencers will help to build a strong Link Profile to increase our domain authority & Brand value."
- Influencer outreaches to write blog post/review about our Brands/Services to expand our Link.
- Influential Social sharing will increase the brand value and authority to site.
- Video interview from an influencer about our product would do to increase our brand visibility.
- Podcast (or) audio interview from Influencer.
- Content Slides from influencer interview with creative visuals can give us more search visibility.
